Mobile Marketing Masterclass
"We (Google) can make more money in mobile than we do in the desktop, eventually"
Eric Schmidt, CEO - Google, 2008
Without a doubt, mobile presents a massive opportunity that has not been seen since the birth of the internet itself. Taking digital on a stage further, mobile penetration in the UK is almost at saturation point and globally, even those who do not have a home, let alone access to a computer have a mobile handset. Your mobile is with you at all times giving you access to an immediacy and locality not possible through the traditional desktop.
The opportunities for brands, businesses and organisations are sizable with mobile providing immediate and on the move access to consumers, location targeting and call to actions that can be acted on immediately. Rather than mere click rates, even Search is transformed to click-to-call or even click-to-locate.
But alongside the unique opportunities that mobile presents come unique challenges. How does one montetise the medium? With so many screen sizes, codecs and protocols how can a brand tailor its message as opposed to the one size fits all approach?
Mobile is the most personal, pervasive mass market consumer device ever seen. How are you going to harness its power for the benefit of your brand, business or organisation?
This dynamic half day seminar will examine the latest innovations in mobile marketing providing you with fascinating insight, case studies and learnings. We will then explore how you can apply these learnings to your business or organisation leaving you with practical ideas for mobilising mobile to meet your objectives.
Who Should Attend
- This half day course is designed for those who are interested to find out more about how they could be using the latest innovations in mobile to benefit their organisation.
Pre-requisites
- Basic digital market knowledge. If you are new to digital, we recommend our Introduction to Digital course
This course is now available for bespoke and in-house sessions. Please contact us for further information
Mobile Marketing Masterclass
"We (Google) can make more money in mobile than we do in the desktop, eventually"
Eric Schmidt, CEO - Google, 2008
Without a doubt, mobile presents a massive opportunity that has not been seen since the birth of the internet itself. Taking digital on a stage further, mobile penetration in the UK is almost at saturation point and globally, even those who do not have a home, let alone access to a computer have a mobile handset. Your mobile is with you at all times giving you access to an immediacy and locality not possible through the traditional desktop.
The opportunities for brands, businesses and organisations are sizable with mobile providing immediate and on the move access to consumers, location targeting and call to actions that can be acted on immediately. Rather than mere click rates, even Search is transformed to click-to-call or even click-to-locate.
But alongside the unique opportunities that mobile presents come unique challenges. How does one montetise the medium? With so many screen sizes, codecs and protocols how can a brand tailor its message as opposed to the one size fits all approach?
Mobile is the most personal, pervasive mass market consumer device ever seen. How are you going to harness its power for the benefit of your brand, business or organisation?
This dynamic half day seminar will examine the latest innovations in mobile marketing providing you with fascinating insight, case studies and learnings. We will then explore how you can apply these learnings to your business or organisation leaving you with practical ideas for mobilising mobile to meet your objectives.
Who Should Attend
- This half day course is designed for those who are interested to find out more about how they could be using the latest innovations in mobile to benefit their organisation.
Pre-requisites
- Basic digital market knowledge. If you are new to digital, we recommend our Introduction to Digital course
This course is now available for bespoke and in-house sessions. Please contact us for further information
Mobile Marketing Masterclass
"We (Google) can make more money in mobile than we do in the desktop, eventually"
Eric Schmidt, CEO - Google, 2008
Without a doubt, mobile presents a massive opportunity that has not been seen since the birth of the internet itself. Taking digital on a stage further, mobile penetration in the UK is almost at saturation point and globally, even those who do not have a home, let alone access to a computer have a mobile handset. Your mobile is with you at all times giving you access to an immediacy and locality not possible through the traditional desktop.
The opportunities for brands, businesses and organisations are sizable with mobile providing immediate and on the move access to consumers, location targeting and call to actions that can be acted on immediately. Rather than mere click rates, even Search is transformed to click-to-call or even click-to-locate.
But alongside the unique opportunities that mobile presents come unique challenges. How does one montetise the medium? With so many screen sizes, codecs and protocols how can a brand tailor its message as opposed to the one size fits all approach?
Mobile is the most personal, pervasive mass market consumer device ever seen. How are you going to harness its power for the benefit of your brand, business or organisation?
This dynamic half day seminar will examine the latest innovations in mobile marketing providing you with fascinating insight, case studies and learnings. We will then explore how you can apply these learnings to your business or organisation leaving you with practical ideas for mobilising mobile to meet your objectives.
Who Should Attend
- This half day course is designed for those who are interested to find out more about how they could be using the latest innovations in mobile to benefit their organisation.
Pre-requisites
- Basic digital market knowledge. If you are new to digital, we recommend our Introduction to Digital course
This course is now available for bespoke and in-house sessions. Please contact us for further information
1 Core Principles
- Jargon busting
- Advertising formats/creative
- Technology
- Personalisation
- Relevance
- Proximity
2 Trends
- Upcoming must know trends and innovations fresh from the Mobile World Congress.
3 Practical Applications
- Key take outs and practical applications
- Integrating mobile into your existing strategy
- Case studies
1 Core Principles
- Jargon busting
- Advertising formats/creative
- Technology
- Personalisation
- Relevance
- Proximity
2 Trends
- Upcoming must know trends and innovations fresh from the Mobile World Congress.
3 Practical Applications
- Key take outs and practical applications
- Integrating mobile into your existing strategy
- Case studies
Digital Natives
A series of in-house knowledge forums designed to build digital knowledge and capability quickly and cost effectively.