Digital Statistics
Most Important Digital Stats Over the Last Three Months
Four of the six biggest levels of internet usage occurred at the 2010 World Cup
The highest recorded internet usage of 20.7m visitors to news sites per minute was on 24th June 2010, when Denmark played Japan, and Cameroon played the Netherlands, while the longest running tennis game was taking place at Wimbledon.
Source: Akamai Net Usage Index, retrieved 14th July 2010YouTube mobile receives more than 100 million video playbacks a day
YouTube consumption on mobile devices has also grown considerably: playbacks were up 160% in 2009 over the previous year. And we're excited to announce that YouTube Mobile now receives more than 100 million video playbacks a day. This is roughly the number of daily playbacks that YouTube.com was streaming when we joined forces with Google in 2006.
Source: YouTube blog, 7th July 2010
Foursquare vs. Gowalla: Foursquare has 1.9m users, with 2 men for every woman
- As of today, Foursquare has just over 1.9 Million users. Gowalla has around 340,000.
- At its current pace, Foursquare will surpass 2 Million users within a week.
- Foursquare is adding almost 10x as many new users per day as Gowalla and, despite a significantly larger base, has a daily percentage growth rate that is 75% higher than Gowalla's.
- Currently, Foursquare has about 5.6 Million venues and Gowalla has 1.4 Million venues.
- 1 in 3 venues on Foursquare have been checked into only once or never. That number is 1 in 4 on Gowalla.
- The most popular venue name is "Home," followed by national fast food chains like "McDonald's" and "Burger King"
- On Foursquare, men outnumber women almost 2-to-1. Exact gender breakouts are not available for Gowalla, but the most popular first names suggest a similar distribution.
Source: Techcrunch, 7th July 2010
Nearly 65m Facebook users 'Like' something each day
Source: Estimates by AllFacebook, 7th July 2010
Twitter supports 800m search queries a day
Twitter is supporting 800 million queries a day, or 33 percent more than it said it was handling back in April. That means the company, which is trying to brand itself as an "information network" rather than a social network, is handling 24 billion queries a month. The last time the company reported daily search volumes was back in April at its inaugural developer conference, Chirp, when it said it was supporting 600 million queries a day.
Source: Biz Stone of Twitter, reported by VentureBeat, 6th July 2010
34% of American women aged 18-34 say checking Facebook is the first thing they do when they wake up
Today's tech savvy woman 18-34 has a fixed dependence to social media networks. An overwhelming majority (57%) admit to talking to people online more than face-to-face, while 34% say checking Facebook is the first thing they do when waking up in the morning - that includes brushing one's teeth or using the bathroom. Even more surprising is the 26% who get up in the middle of the night to read text messages and the 21% who confessed to checking Facebook during the night.
More than one third (39%) are self proclaimed Facebook addicts; 37% have fallen asleep with their PDA in their hands; 84% believe its okay to update your status more than once a day; and 78% think it's okay to check someone else's Facebook profile more than once a day; 19% say they have gotten into fights with loved ones about how much time they spend with their PDAs/cell phones and 31% feel more confident about their online persona than in their real lives.
- 34% women 18-34 say checking Facebook is the first thing they do when waking up in the morning
- 26% women 18-34 get up in the middle of the night to read text messages
- 37% women 18-34 have fallen asleep with their PDA in their hands"
Source: Research conducted for The Oxygen Media Insights Group by Lightspeed Research
1.9 million more Britons use the internet than did one year ago
UKOM (The UK Online Measurement Company powered by Nielsen) today revealed that people over 50 years old were responsible for the majority of the increase in the numbers of Britons using the Internet over the last year.
The size of the UK Internet audience grew by five percent from 36.9 million people in May 2009 to 38.8 million people in May 2010. Of these 1.9 million new Britons using the Internet, 1.0 million (53 percent) were at least 50 years old.
Men over 50 were responsible for most of this growth, accounting for 722,000 (38 percent) new British Internet users followed by women over 50 who accounted for 284,000 (15 percent) new users. Following the 50+ age group, women aged 21-34 accounted for 272,000 (14 percent) new British Internet users and ‘tweenage' girls aged 12-20 who accounted for 231,000 (12 percent).
Source: UKOM/Nielsen, 30th June 2010
Coca Cola's World Cup 'promoted trend' on twitter generated 86 million impressions with a 6% engagement rate
Coca-Cola saw "phenomenal" results from its first experiment with paid advertising on Twitter, the drinks company's digital marketing chief told the Financial Times.
The US soft drinks company is only the second brand to sponsor a "trending topic", using Twitter's "promoted tweets" to tap into online discussion about the World Cup this week.
It saw 86m "impressions" or views of the ads in 24 hours, said Carol Kruse, vice-president for global interactive marketing at Coca-Cola, which is an official sponsor of the football tournament.
Coke also saw an "engagement rate" of 6 per cent, compared with the approximately 0.02 per cent of people who click on a regular online advertisement.
Source: Carol Kruse of Coca Cola, reported by the Financial Times, 25th June 2010
With thanks to Dan Calladine at Digital Stats http://digital-stats.blogspot.com/
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